As the owner of the pet grooming business, the providing services are a critical role in the life of all businesses. While some pet groomers join large established businesses, most start their own smaller pet grooming business. In these roles, they operate in a small business setting where...
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The current trend in the world of website development is toward mass ustomization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article...
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Stay up to date with news and tools to be the ultimate wellness professional
Any Massage therapist knows that marketing is an important aspect of building the business. The core of successful strategy is to clearly build and communicate unique differentiated value. After...
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Tips and Tools for Being a Modern Local Professional
Any Personal Trainer (PT) knows that marketing is an important aspect of building the business. The core of successful strategy is to clearly build and communicate unique differentiated value. After settling on a...
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As Pet Groomers know, there is one fundamental fact: you only get paid when you deliver services. The customer does not care about your Sales/Marketing costs. Given the fact that most Pet Groomers operate their own business, the same person often has to handle cutting and trimming or...
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Tips and Tools for Being a Modern Local Professional
“Build Gorgeous Websites” says an advertisement from Wix.com. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you.
Is this really the...
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Do you have an event coming up that you would like to try and have placed in a local newspaper or magazine? Preparing a Press Release does not have to be complicated, just follow these few steps to create a simple article. Then, be sure to post to your own blog, Facebook page, Twitter...
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When deciding to open a dance studio such as ballet, ballroom, or a variety of dance styles, there is one common objective. You have to find a way to market your studio to stand out from other studios. For your studio to be successful, branding is key. With a good marketing...
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As all massage professionals know, there is one fundamental fact.... you only get paid when you deliver the service. The customer does not care about your sales/marketing or administrative costs. Given the fact that most therapist are small one/two person companies, the same people...
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Have you dreamed of starting your own salon? Does owning your own business and being your own boss appeal to you? If so, there are some important things to consider before starting out on your own. The beauty industry is an industry that has grown even during economic hard times and is projected...
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As a teaching professional, whether a golf pro, music teacher, or scuba instructor, there is one fundamental business fact... you only get paid when you complete a service. Your clients do not care about your marketing/advertising efforts or software costs, they just want a quality service...
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The service industry is notorious for being largely referral based. Consumers like to ask around before scheduling a plumber, massage therapist, or tennis instructor and there is no doubt that this will not change. So it seems the key to growing a largely referral based business is to expand the...
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Stay up to date with news and tools to be the ultimate wellness professional
Could it really be possible to build a world-class Personal Training business for less than $100? My answer is yes!
We all have a dream of having our personal practice, but unfortunately this dream...
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LIKE US ON FACEBOOK! FOR GREAT TIPS ON BEING A WORLD-CLASS BUSINESS IN THE DIGITAL AGEPOSTThe Engagement Marketing Cycle: Three simple steps to success - Provide a WOW Experience - Entice - and Engage! Stay in touch and we will cover how to master all...
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Tips and Tools for Being a Modern Local Professional
My apologies to Tim Ferriss, but I’m in the middle of reading the latest edition of The 4-Hour Workweek, Expanded and Updated (affiliate link) and I’m going to share an epiphany I had: I’m going to outsource my...
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