Why CPAs Need an Online Business Platform How a robust website can grow your business

Many people mistakenly think that CPAs are only busy during tax season. Truth is, your business keeps your hands full throughout the year. This means you rarely have time to drum up new business or attract new clients. In reality, you don't have to spend all your time on these tasks. It's possible to launch an online business platform that handles many of the tasks involved in growing your business for you. Below are some of the primary reasons CPA need a robust website.

Search Optimized, Professional Showcase

Few CPAs can afford the luxury of a shnazzy-looking, physical storefront. In fact, most people seeking a CPA will research them online. This means your website could be the first impression they have of you and your business. Thankfully, you can afford a professionally designed online business platform. Plus, your site can feature high-quality images and well-written, SEO-friendly text so it appears in search results, in addition to giving your business a trustworthy appearance.

Manage Your Business Contacts

Keeping track of your clients when you're already overwhelmed with other tasks can be a headache. Your online business platform alleviates that pain point by offering contact management tools. These features allow you to store information like names, email addresses, and phone numbers, which you can easily access when you need them.

Build Better Client Relationships

Maintaining and strengthening relationships with current clients is another necessity. An online business platform offers customer relationship management (CRM) tools that help you track interactions on your website, analyze your most popular services, and monitor growth. With this information you can launch targeted marketing campaigns and special offers to your most valuable clients.

Fewer Missed Appointments

An online business platform can help you avoid waiting for clients who have forgotten or are running late for their appointments. In fact, your website offers a convenient online appointment scheduler, so clients can book their own appointments. Plus, the scheduler sends automatic reminders to your clients so that they'll avoid missed or forgotten appointments.

Integrates Financial Software and Payment Methods

Every CPA depends on financial software like Quicken and Quickbooks. These software products can be seamlessly integrated with your online business platform. Moreover, when it's time to get paid, your platform incorporates a variety of payment methods, so you can collect your dues without worry.