Tips and Tools for Being a Modern Local Professional
Historically, independent health and fitness trainers (PTs) have had quite a battle when competing with big gyms and established PT firms. The big firms have a big physical location, spend money on advertising, and provide all...
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Tips and Tools for Being a Modern Local Professional
As all personal trainers know, there is one fundamental fact.... you only get paid when you deliver the service. The customer does not care about your sales/marketing or administrative costs. Given the fact that most...
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When deciding to open a business in the Pet Care industry such as dog grooming, pet sitting, dog walking, or any of the many other areas open to the care of pets, there is one common objective. You have to find a way to market your small business to stand out from others. For your...
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Efficiency is the lifeblood of a successful small pet grooming business. But how exactly can a business have efficient sales and marketing?
The answer lies in 3 key factors and an integrated platform such Ocoos:
Simplicity: The process has to be simple and the technology barriers...
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Anyone watching the NFL on TV has seen IBM commercials touting the importance of web analytics and data mining. However most Pet Grooming businesses do not know exactly what these words mean and how these techniques can help their business. Let’s start with explaining the...
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The world’s most sophisticated companies use marketing segmentation as a power tool to connect deeply with their customers. Accounting/Finance is a general field that can offer meaningful services from vertical markets ranging from retail to government sectors. However, the best way to win...
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As the owner of the pet grooming business, the providing services are a critical role in the life of all businesses. While some pet groomers join large established businesses, most start their own smaller pet grooming business. In these roles, they operate in a small business setting where...
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The current trend in the world of website development is toward mass ustomization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article...
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Tips and Tools for Being a Modern Local Professional
Any Personal Trainer (PT) knows that marketing is an important aspect of building the business. The core of successful strategy is to clearly build and communicate unique differentiated value. After settling on a...
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As Pet Groomers know, there is one fundamental fact: you only get paid when you deliver services. The customer does not care about your Sales/Marketing costs. Given the fact that most Pet Groomers operate their own business, the same person often has to handle cutting and trimming or...
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Tips and Tools for Being a Modern Local Professional
“Build Gorgeous Websites” says an advertisement from Wix.com. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you.
Is this really the...
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Do you have an event coming up that you would like to try and have placed in a local newspaper or magazine? Preparing a Press Release does not have to be complicated, just follow these few steps to create a simple article. Then, be sure to post to your own blog, Facebook page, Twitter...
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When deciding to open a dance studio such as ballet, ballroom, or a variety of dance styles, there is one common objective. You have to find a way to market your studio to stand out from other studios. For your studio to be successful, branding is key. With a good marketing...
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As a teaching professional, whether a golf pro, music teacher, or scuba instructor, there is one fundamental business fact... you only get paid when you complete a service. Your clients do not care about your marketing/advertising efforts or software costs, they just want a quality service...
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The service industry is notorious for being largely referral based. Consumers like to ask around before scheduling a plumber, massage therapist, or tennis instructor and there is no doubt that this will not change. So it seems the key to growing a largely referral based business is to expand the...
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