Big Google Release To Significantly Impact Small Businesses non-mobile optimized websites to be penalized in search results
In the USA, 94% of people with smartphones search for information on their phones. Interestingly, 77% of mobile searches occur at home or at work, locations where desktop computers are likely to be present.
On April 21, 20015, a new search algorithm update will favor websites that Google defines as "mobile-friendly." Websites that meet the criteria will be more likely to appear at the top of the rankings - a prized position that can translate into more visitors and money.
“While most major merchants and big companies already have websites likely to meet Google's mobile standard, the new formula threatens to hurt millions of small businesses that haven't had the money or incentive to adapt their sites for smartphones. For those who have to implement the changes traditionally, it will be difficult, expensive, and take time,” says Michael Liedtke from AP News.
There is a solution !
Ocoos has built a next-generation platform which focuses on solving the sales/marketing problems for small businesses in a more holistic manner. We have implemented responsive+ web design at the core to provide an optimal viewing experience across a wide range of devices, allowing customers to connect with businesses, wherever and whenever. The Ocoos solution goes well beyond conventional responsive solutions, and truely offer some measure of Technology Insurance for small business against the relentless changes in the technology landscape.
The what in business has not changed, the how has. Now as a small business owner, Ocoos is a great option because Ocoos small company websites already pass the test the Google will use to allocate search results, and the businesses will rank higher in search results. Furthermore, Ocoos allows for businesses to easily sell products or services with scheduling capabilities while providing analytics to better understand traffic, sales, and customers. Ocoos also provides automatic site updates and adaptations to the newest technologies. A lot of tools are at the owner’s hands backed up by a world-class team.
