5 Questions to Ask Before You Build Your Business Website Because Knowledge is Power!

You don't need to have a background in website development in order to build a successful small business website. However, you'll be in a position to create a user-friendly site that also drives leads and conversions if you ask these five questions before building your website.

What Types of Content Will I Use on My Site?

Your website is your front door to the world. In addition to having a professional design, you'll want to feature well-written content, including information about your company as well as the services and products that you offer. The text should be SEO-friendly, to help boost your ranking on search engines. In addition to written content, you should also consider the types of images that you'll use across the site. These should be high-quality and high-resolution images that are optimized to quickly load.

Will My Site Work on Mobile Devices?

When was the last time you picked up your smartphone? If you're like most people, it may have just been a few minutes ago. More people than ever are attached to their phones and use them to search the internet, and even shop online. It's critical to find out whether your site will appear without error on mobile devices and across different browsers.

What E-Commerce Features Are Available for My Site?

Small business websites need a number of e-commerce tools to be integrated. These features can include product showcases, the ability to accept a variety of payment methods and offer discounts, and appointment scheduling tools with automatic reminders. When you find out whether they are available for your website, you should also ask whether they are integrated into your website builder or only available through third-party apps.

If it's the latter, you will be faced with integrating, updating, and maintaining them on your own. This can create trouble for small business owners who do not have a technology background.

Do I have Access to Contact Management and CRM Tools?

Both contact management and customer relationship management (CRM) tools are invaluable to small business owners. With contact management, it's possible to gather and store information such as names, email addresses, and mailing addresses. CRM allows you to track and analyze user behavior across your website. This information allows you to create targeted marketing campaigns aimed at your most valuable customers. Again, you should make sure these are integrated into your website builder, and you will not need to rely on third-party apps.

Who Will Build My Website?

While many people rely on DIY website building tools, they can be a burden for small business owners that do not have a technology background. Often, owners have to hire pricey developers to do the work for them. You should find a website building platform, like Ocoos, that offers the services of a concierge who will build the site for you. After it's built, you'll have access to the site to make changes and updates as needed.