Ocoos in the Press
6
The Voice of Data Quality: Neither an Echo nor a Form of Confirmation Bias
In the aftermath of the U.S. presidential election, and amidst cries about “the day data died,” it is fitting to respond to the purported demise of data and questions about the value of this subject in general. Let me, then, state at the outset that data are alive and well: It is the interpretation of data – selective by many and prejudicial by many more – that makes it seem that this material is irrelevant; that it has no voice, so to speak, except the one we choose (often erroneously) to give it; that the numbers are meaningless because, as Donald Trump’s victory over Hillary Clinton allegedly demonstrates, we should not trust this or any other kind of data.
Full Article at www.dataversity.net
21
Can Data Science and Big Data Improve Design?
A question for Designers and Data Scientists alike: Can members of the latter empower representatives of the former? Which is to say, can design – a discipline dependent on the artistic ability and the qualitative skills of a given person – become better and more effective, because of the quantitative knowledge of a specific group of experts? Can, in other words, Big Data improve design and create a greater emotional response among consumers?
Full Article at Dataversity
12
Democratizing Big Data: Empowering Entrepreneurs Worldwide
Democratizing Big Data, making it more accessible and affordable, is the key to transforming the way entrepreneurs do everything from overseeing website development and design to the manner by which they communicate with current and potential consumers. This shift, local in its ability to help entrepreneurs more accurately reach their respective communities and global in its implications for businesses of every size and interest, represents a permanent shift towards the creative executive – the enterprising individual – who can leverage this information for the good of his company and the benefit of the public as a whole.
Full Article at Founder's Guide
22
Big Data: The Key to Big and Successful Marketing
From my perspective, Big Data is not a matter of numbers and analytics; it is a subject for conversation and outreach with the public. A marketer must be conversant with this language, yes; but this information alone will not suddenly transform a moribund brand into a magnificent showpiece of intelligence and wisdom.
Full Article at Dataversity
25
These tools can help automate your marketing efforts, boost sales
How about marketing and selling automation? Not long ago I wrote that innovative technology should help your business, not burden it. That goes for automation too. Yet, this may seem counterintuitive. Doesn't it make sense that if we could just program our marketing and selling with the right parameters and slap that into autopilot mode we'd be set? Not entirely.
Full Article at Florida Trend
24
Converting Big Data Into Conversational Gold
If data is a form of language – if all those ones and zeroes constitute a way of communication, then translating those figures into something intelligible for a mass audience should be the end-result of this phenomenon we call Big Data.
Full Article at Dataversity
24
How Data and Conversational Marketing Helps Social Media's Voice
Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of "conversational marketing" necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and the eloquence of its voice; unless, in short, it is authoritative and authentic, believable because of the caliber of its story and the sincerity by which it tells its tale.
Full Article at socialmarketingfella.com
08
The Triumph of #BigData Relevance in the Social Media Revolution
The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have a more insightful – and sincere – conversation about their respective brands, and products and services.
Full Article at socialmarketingfella.com
08
Big Data Meets the Hospitality Industry: A Revolution in Marketing and Communications
I refer to the hospitality industry – including hoteliers and their respective executives – that will use Big Data to transform the way various properties market to business and leisure travelers.
This revolution is, in fact, a twofold phenomenon: On the one hand, there is the sheer amount of data that is now available, including information about individual travelers and corresponding groups worldwide; while, on the other, the cost of analyzing and dissecting that data is now accessible to all because it is affordable for all.
Full Article at Dataversity
29
The Big Data Revolution Within the Hospitality Industry
Big Data will provide a complete "digital profile" of current and prospective guests, enabling hotel executives to create more effective marketing and communications campaigns. This opportunity, available for all and affordable to all, will transform the way hoteliers interact with travelers; it will revolutionize this relationship for the better by making outreach more direct, personal and relevant...
Full Article at Hotel Business Review
26
Mining Data and Making Social Media More Sociable
Data and social media are the twin forces of change within the hospitality industry. Maximizing the power of these tools - for the good of workers and guests alike - is (or must be) a hotel executive's principal responsibility. Data and social media are the currency of the Web, with their respective collection and conversion of so many ones and zeroes into words and actionable intelligence.
Full Article at hotelexecutive.com
21
Democratizing Data and #SocialMedia: Mass Meets Class
The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed.
For there is no reason why entrepreneurs and medium-sized companies, from individuals with a passion for technology to organizations with a commitment to engaging consumers, should face the false choice of mass versus class; which is to say, there is no bar that prevents a business from reaching a substantial audience with a customized message that is as elegant as it is eloquent.
Full Article at www.socialmarketingfella.com
7
Democratizing Big Data: Expanding Knowledge and Empowering Entrepreneurs
For all the talk about Big Data, and despite the multitude of conflicting definitions about this term, there is nonetheless a movement underway to “democratize” this issue; to automate and analyze information for small to medium-sized companies, thereby enabling these businesses to be more responsive to the needs of consumers and the wants of would-be customers worldwide.
This milestone is important because it levels the proverbial playing field between global corporations, with whole departments and experts dedicated to translating the language of the Web into customized messaging, and businesses with fewer resources – with much fewer dollars – necessary to otherwise stay competitive in this contest for the attention (and money) of consumers in the Americas, Europe, Asia and elsewhere.
I write these words from experience, where, in my role as Founder of Ocoos.com, I seek to make data more affordable and accessible to a variety of companies in a range of industries.
Full Article at www.dataversity.net
14
Cutting Big Data Down To Size
The recording and analysis of data, within the laboratory and subject to repeated testing (to confirm consistency of outcomes and the legitimacy of a theory), are at the very core of science. Let's distinguish this from scientism, which has the appearance of scientific authenticity but is often nothing more than a series of assertions with corresponding statistics, percentages, and equations of dubious quality. Often, challenges emerge when the proliferation of data morphs into "Big Data"—a term lacking any precise definition, but used with abandon nonetheless.
Full Article at www.huffingtonpost.com
13
7 Best E-commerce Solutions for Small Businesses
With a boom in the startups, most of the techi people are turning to be an entrepreneur, starting their own business. But as idea could be great for startups, the issue to get all services from third party or to setup their own teams for everything is not possible and always controversial. With the innovation and technology although, launching a website is not a big thing, where build in tools, readymade themes, quick launch banners and other resources are bundled up , which could be started with a click. These tools are handy and make the life of business owner easier as sailing is smooth. Let’s have a quick glance on what are the solutions available for any new launch up of ecommerce website.
Full Article at www.pricetree.com
28
Dr. Rahul Razdan, founder and CEO of Ocoos, Ocala, Fla.
Dr. Rahul Razdan is no stranger to the business world: He holds a PhD in computer science from Harvard, is named on 24 issued patents and has over 20 of years executive management experience in a variety of roles in sales, R&D, and marketing. His latest endeavor is Ocoos, a cloud-based platform that enables business owners to build a world-class marketing solution for their distinctive interests.
Full Article at Business-Superstar.com
27
Frost & Sullivan Features Ocoos as One of Three 'Top Picks'
Frost & Sullivan, the leader in growth consulting with more than 40 offices worldwide, now features Ocoos as top three “Buyer's Guide Top Picks” for Enabling Successful eCommerce for Small Mid-Sized Businesses. This selection is independent confirmation not only of the services Ocoos provides, but the strongest validation – from the strongest study in the field – concerning the Ocoos value statement across a diverse array of industries.
Full Article at Ocoos.com
24
Why Outsourcing Social Media Is a Task for Professionals, Not Professional Interns
The quality associated with outsourcing is, in the end, no different than the caliber (and accountability) of the work assigned to an in-house employee, meaning: If you have the right professional, someone who honors the most expansive definition of that word, technology shrinks or eliminates distance; it broadens (and often improves) the pool of talent, without regard to the physical limitations of recruiting candidates within a particular state or city.
Full Article at rescueACEO
12
Ocoos, Your World Class Website Solutions for Services and Complex Products
Dr. Rahul Razdan, the Founder and CEO of Ocoos, your world class website solutions for services and complex products joins Enterprise Radio. Dr. Razdan has authored numerous technical papers and is named on 24 issued patents.
Listen at epodcastnetwork.com
08
Quick, Smart, and Responsive
The quick-service restaurant industry is built on the delivery of food—and data. The former is obvious, complemented by the physical layout and the queue of customers, standing or seated, waiting, respectively, to place their orders or receive their meals. But the latter is the proverbial secret sauce, the (data) packet of ingredients that, when arranged and made accessible to a business owner, reveals valuable information about the interests, habits, and expectations of consumers.
Full Article at qsrmagazine.com
02
Empowered by Data and Inspired by Words: Successful Use of Social Media
There is an online collision between data and deeds, between what we can now learn and what we continue to say and do within the world of social media. Think of the former as the savior of the latter where for reasons of pride and conjecture, and a sort of convenient deafness to the rhythms and cadences of communications (between the vernacular of Twitter, and the long-form writing of blogging and the conversational atmosphere of Facebook), too many companies miss the chance to enjoy the benefits of social media.
Full Article at thesocialmediamonthly.com
21
5 Different Website Builders For 5 Personality Types
If you are thinking about building a website and have done any research into website builders, you are probably sitting in a corner banging your head against a wall. There are so many options out there that it is easy to get overwhelmed. That's why we have put together this Buzzfeed-esq guide, with 5 different personality types and their matching website builder solution. After reading, you should feel a connection with one of these 5 characters and be able to match your personality to the website builder of your dreams.
Full Article at huffingtonpost.com
13
Hospitable by Nature and Intelligent by Design: Technology Solutions for Hotel Executives
Hotel executives face a challenge and an opportunity, both of which have their roots in the disruptive power of technology.
Full Article at hotelexecutive.com
08
Design and Data: The Essential Elements for Online Success
If there are two elements, which every business owner should have and every industry should possess, few are more essential than design and data. Or: If a company is to succeed online – if it seeks to make an impression with style and substance, through a combination of intelligence and analysis – then it must have a distinctive website, which gathers and mines data about current and prospective clients.
Full Article at rescue.ceoblognation.com
05
4 Lesser-Known Website Builders You Should Try Out
It is doubtful that you have heard of Ocoos, as it is probably the least well known of any of the four builders we discuss. But it is also one of the most unique, because it is all about providing a functional site for service businesses. There are quite a few things that Ocoos does that other builders do not.
Full Article at AllBusiness Experts
08
The Real Estate Agent with the Technology to Succeed: The 'Democratization of Data'
Real estate professionals are more than experts about the properties they represent and the clients they advise. They are also champions of technology, advocates for new tools and resources to elevate their online visibility and more effectively market to prospective buyers and sellers.
Full Article at RealityTimes.com
03
An Integrated Platform for Health and Wellness: The Next Generation of Websites
Corporate wellness and technology are increasingly inseparable: The latter enhances the former by elevating a doctor's presence online (to cite one notable example) and educating prospective patients about relevant news, trends and studies within a particular area of the health care industry.
Full Article at CorporateWellnessMagazine.com
09
Ocoos Ranked as Best Website Solution for Services by FitSmallBusiness
If you are a service business, then Ocoos is probably your best bet. It has service-business oriented features that other website builder's do not offer ... You can also have Ocoos build a great looking website for you ... For our full Ocoos review, click here.
Full Article at FitSmallBusiness.com
08
The Ultimate List of ECommerce Solutions To Setup Your Store
Looking to setup an online store? Well your immediate challenge is to find out what are those ecommerce solutions that you can choose one from. Infact, the success of your commerce heavily relies on how successfully you have been able to set up your shopping cart solution...
Full Article at AppAloud.com
22
Ocoos Featured on Website Magazine 2015 List of Solutions
Ocoos is a simple and efficient e-commerce solution that delivers an all-in-one solution to small businesses where they can either build the site themselves or have Ocoos build it for them.
Full Article at WebsiteMagazine.com
14
Ocoos Joins the USEA as a Sponsor, Offers Discounted Prices to USEA Members
The United States Eventing Association (USEA) is excited to announce that Ocoos, a leader in online equestrian business solutions, is joining us as a sponsor. Ocoos works closely with progressive equine professionals to develop optimized internet solutions, and joins the USEA as a contributing sponsor of the Annual Meeting and Convention. Ocoos also offers special discount prices for their business platform to USEA members.
Full Article at USEventing.com
09
Ocoos Joins Dell Technology Partner Program
Ocoos, a leading cloud based platform for the small and medium sized business (SMB) marketplace, today announced it has become a certified technology partner in Dell's Technology Partner Program. By certifying Ocoos Platform on Dell laptops, tablets, and mobile devices, Ocoos enables SMBs to build and manage their website, conduct ecommerce for products and services, and manage front-end operations (CRM, Analytics, Social Media Mgmt).
Full Article at Ocoos
16
What are the Most Common Traits of Successful Small Business Owners? 50 Experts Reveal the Top Characteristics
While there is no foolproof method that can guarantee that your small business plan will succeed, one way to give yourself an advantage is by learning from highly successful business owners who have been able to reach their goals..."What's the #1 most common trait of highly successful small business owners (and why is it so important to their success)?" We've collected and compiled their expert advice into this comprehensive guide to understanding what personality traits most highly successful small business owners all share.
Full Article at Blog.DirectCapital.com
03
11 Common Ecommerce Mistakes -- and How to Fix Them
No ecommerce site is perfect, especially when it first goes live. Even if you choose a seemingly straightforward or turnkey ecommerce solution, problems are bound to occur. And while it's hard to predict problems, there are certain common ecommerce problems, say the experts, which can be prevented -- or fixed relatively easily.
Full Article at NetworkWorld.com
28
Leveraging Payment Data for the Better of the Biz
A large amount of important and valuable insights can come from your business's payment data. You can use the information gleaned from this data to forecast sales, project growth and build out successful future business plans. Here are three ways I've seen small businesses positively leverage their payment data.
Full Article at FinLit.com
12
Ocoos Announces Game Changing Update to its Internet Marketing Platform
Finally, Ocoos announces a breakthrough technology to bring referrals online with its patented B2B Networking capability (Ocoos B2B). With this capability, business owners can interlock marketing efforts easily...Ocoos 2.0 is a massive leap in functionality for the small business owner, and a game changer for the industry.
Full Article at Ocoos
04
Websites For Services: What Do You Need? How Do You Get It?
Over the years, businesses focused on products have seen enormous leaps in capability with world-class platforms such as Amazon and eBay. These platforms provide a convenient marketplace, handle all aspects of payments/commerce, and even facilitate shipping/warehousing. Along with these marketplaces, companies such as bigcommerce, shopify, weebly have provided excellent capability for individual websites. However, we have not seen similar advances in services. Why?
Full Article at Score.org
12
Ocoos Announces 30% Growth in One Month (April)
After announcing a stellar quarter in Q12014, Ocoos announces continued momentum with a 30% growth in its customer base in just the month of April...
Full Article at Ocoos
20
Ocoos and Thought Leader Ron Stein Join Together to Boost Small and Midsized Businesses
Ocoos and FastPath Marketing have combined their strengths to offer marketing and selling solutions to help business owners amplify their web presence and maximize profits.
Full Article at Ocoos
05
Ocoos Announces Breakout First Quarter
In its first quarter out of beta mode with a public release of the Ocoos cloud-based internet platform, Ocoos announces breakout performance for Q1 2014.
Full Article at Ocoos
20
Power Plant Graduates Anchor Tenant
Ocoos, the first start-up company to enter the Power Plant Business Incubator, will graduate from the facility on November 30. Founded in 2011, Ocoos offers a cloud-based platform which allows small businesses to create a web presence with mobile, e-commerce, CRM, analytics and scheduling capabilities.
Full Article at OcalaCEP.com
19
Ocoos and Gateway Radio Commercial by Tom Ingram, CEO of Gateway Bank
17
Alliance of bank, tech start-up, targets small business
An Ocala bank and the tech start-up that was the first firm to come through the Power Plant incubator are teaming up to offer small-business owners advice on financial matters and help increase their presence on the Internet.
Full Article at Ocala.com
16
Coming out of the closet…
There are many platforms to choose from and all of them can lighten the administrative burden and allow you to focus your time on growing your business....Ocoos.com – Their platform can be adapted to fit most small businesses.
Full Article at Ocala.com
19
Business Start up
Growing your Start-up can bring great joy and even challenges can become exciting to resolve, but learning efficient time management and making effective office management decisions, are skills that if not learned quickly can slow down business growth.
Full Article at Business Nature
25
Ocala / Marion County, FL Featured on Today In America with Terry Bradshaw
04
The Internet: Is There a Way it Can Actually Generate Jobs?
A White Paper by Dr. Rahul Razdan, CEO of Ocoos.com, describing how the Internet can effectively decrease unemployment rates.
Full Article at PR Web
17
New Company Looking to Help Small Businesses Take on the Web, Starts with the Basics
Working with Workforce Florida and Re-View Business Strategies, Ocoos is offering a FREE seminar where these and other digital marketing terms will be explained in a practical lab oriented style. For those who would like to learn more, there will be an opportunity to take deeper classes (201 and 301) in the area of digital marketing where there is a potential for 100% reimbursement for the course costs from Workforce Florida. All the courses are certified.
Full Article at Miami Herald
01
Ocoos and the Ocala Power Plant Business Incubator
The life of Ocoos and the Ocala Power Plant Business Incubator have been deeply intertwined. The story begins in late 2010, when Jaya Baillie, the CEO of the Ocala/Marion County Chamber, asked Dr. Rahul Razdan to join the Ocala Power Plant Incubator board.
Full Article in Innovation Ocala
10
Ocoos Attracts Former CEO of Advanced Micro Devices to Board
Dirk Meyer, past CEO of AMD, joins the board of Ocoos.com, an Internet start-up company aiming to become the "Amazon for Services"
Full Article at PR Web
01
Ocala Magazine Q & A: e-Business with Ocoos
Jaye Baillie, President and CEO of Ocala Magazine, does a Q & A with Ocoos co-founders Daniel Sosa and Ryan McCabe.
Full Article at PR Web
01
Power UP - Ocoos in Ocala Magazine
It was through the Ocala Power Plant and Ocoos that Gallegos met the right people to help him set up a presentation for possible buyers. (Page 40)
Full Article in Ocala Magazine
24
Ocoos to Demo Latest Technology to Business Incubator & Chamber of Commerce
The Ocoos team has been pulling many late nights the past few weeks in preparation for their highly anticipated release.
Full Article at Ocala Power Plant
21
Ocoos Announces the First White Paper Describing the Challenges and Potential Solutions for Small Service Businesses
In a White Paper written by Ocoos, the complexities of moving small service business to the web are discussed in further detail, and an outline for a solution is presented. Read the White Paper by Ocoos here: "Small Service Providers and the Digital Age"
Full Article at PR Web
14
Ocoos Attracts former PWC Managing Partner and General Electric Senior Executive to Board
Ronald Barris, a seasoned executive focused on strategy consulting has joined the board of Ocoos. Mr. Barris is a Founding Partner in Barris Lotterer Management Consulting (BLMC) specializing in High Technology Operations and Strategy, with a focus on the Product Development and Product Fulfillment Processes.
Full Article at PR Web
02
Institute for the Commercialization of Public Research Matches Private Investment in Ocala Company
The Institute for the Commercialization of Public Research (the Institute) announced today that it has finalized a funding agreement with Ocoos, an early-stage technology company that has developed an internet marketing platform for small service providers.
Full Article at Business Wire
30
Ocoos Announces the Release of Nearly 70 Service Offerings in the Adventure Tourism Industry
Ocoos.com, an Internet start up spin-out from the University of Florida, is giving small businesses the technology to advance into the age of the internet.
Full Article at PR Web
17
Former Procter & Gamble exec joins board of Ocoos
Mark Bertolami, a former top executive with Procter & Gamble Co., joined the board of startup technology company Ocoos.
Full Article at Business Courier
04
Ocoos Partners with University of Florida to Highlight Services Sector On-line
Today, Ocoos, a technology start-up company focused on promoting Internet commercial applications, announces a series of relationships with the University of Florida...
02
Energizing the Economy
Q&A with Jaye Baillie, President & CEO Ocala/Marion County Chamber of Commerce: A conversation with Rahul Razdan, CEO & Co Founder, Ocoos...
Full Article at Ocala Magazine
21
Tech Company Partners in Ocala to Highlight Services Sector Online
Florida Internet Firm Aims High to Promote Adventure Tourism in Florida, Beyond...
Full Article at Virtual-Strategy Magazine
14
UF Startup Revolutionizing Search Marketing
Ocoos, an Internet startup from the University of Florida, announced the release of their search platform for consumer use. The company helps consumers wade through "search" noise by building a subject matter specific platform which integrates content from services providers, noted experts, and social networking sources.
Full Article at Florida Tech Journal
13
Florida Start-up Revolutionizing Marketing for Small Service Providers; Adventure Tourism is Focus of First Product Release
Ocoos helps consumers and service providers break through the "search noise" with their technology...
Full Article at PR Web
12
Florida Trend Magazine: First Tenant at Ocala/Marion County's Business Incubator
Ocoos.com moves into Ocala-Marion County's new incubator
Full Article at FloridaTrend.com
06
Unplug and Get Active! 6 Ways to Get Moving This Spring Break with Ocoos
The kids are out of school for a week with nothing to do! Get them outside and away from electronics by taking part in family friendly activities right outside your back door. Great ideas to get your family outside and active without breaking the bank!
Full Article at PR Web
10
Ocoos Highlighted at 'Power Plant' Grand Opening
Marion County's first business incubator, dubbed the "Power Plant," went on line Friday amid hopes that it will become a key spoke in what local leaders say is downtown Ocala's emerging "innovation hub."
Read More
30
Florida Atlantic University Highlights Daniel Sosa and Ocoos.com
FAU Alumni Launches the Ultimate Marketing Resource for Small Businesses 2012
Florida Atlantic University: Daniel Sosa and Ocoos.com
11
Ocoos in the Technology Spotlight
Technology Spotlight 10/11/11 Ocoos.com
Amazon.com is popular because it makes it easy for customers to buy products. But there are some web designers in Gainesville who say there is no website that makes it easy for people to buy services. And they aim to change that.In the Technology Spotlight, Daniel Sosa of Ocoos.com describes to TV20′s David Snyder how a new website is designed to bring order out of chaos–and provide a venue for small businesses to flourish.
11
October 10th, 2011 Newspaper Coverage
