It’s the crucial one-two punch for your online marketing. You can’t have one without the other -- like spaghetti and meatballs, peanut butter and jelly, or rock and roll. Amazing content coupled with an outstanding call to action will generate leads. Lots of them!Content is the engine that...
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Once upon a time the big ate the small and won. Now, the fast eat the slow, big or small. Speed matters more than ever.How agile is your business? Assuming that your company doesn’t have the resources of AT&T, Wal-Mart, or General Electric you’ll need to do more with less and do it...
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There’s no bad news to deliver today and you’re in good shape. So, far. And, that’s the point.You have a blueprint for getting your business to where you want, and all is going well. Your plan is solid and you think all the bases are covered.Yet, things often don’t go as we expect.What...
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Many companies have a great product or service and their business is, well, adequate. Sure, a profit is made. Yet, for a company with a solid offering it’s not the type of record busting, shoot for the moon revenue you want.It’s not very satisfying. Particularly when a competitor with a...
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You can learn a lot working at a grocery store as a kid. Like how to treat customers. That lesson stuck with Chris Johnson, President of Piper Fire Protection, guiding him to grow his family’s business in Central Florida.When Chris began working for his dad twenty years ago, there were...
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Using WordPress's blogging and content management system, or toolkit, has become common practice among today's web developers. While WordPress is undoubtedly a powerful system, it can be daunting for a small business owner to use. Setting up and growing a WordPress website involves countless...
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Any small business owner knows that marketing is an important aspect of building the business. The core of a successful marketing strategy is to clearly build and communicate a unique value, different from your competitors. After settling on a strategy that shows why you're different (and...
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"Design is not what it looks like or feels like. Design is how it works." Steve Jobs.An advertisement for the online website builder, Wix.com, tells you to, "“Build Gorgeous Websites.” Great idea, right?Everyone wants an attractive website, and the idea of website as work of art...
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This article is part of an book on bringing a small business online. You can get free PDF version on top of this page or a kindle/paperback HERE. Introduction
As the owner of a small business,
you juggle multiple responsibilities every day. You try to improve your...
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This article is part of an book on bringing a small business online. You can get free PDF version on top of this page or a kindle/paperback HERE. CHAPTER 1: Consumer
Behavior
In this chapter, we will outline
the...
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This article is part of an book on bringing a small business online. You can get free PDF version on top of this page or a kindle/paperback HERE. Chapter 3. Business Behavior:
Finance in an Online World
Finance and payments are critical
aspects for any business. We will...
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This article is part of an book on bringing a small business online. You can get free PDF version on top of this page or a kindle/paperback HERE. Part 2:
TAKING ADVANTAGE OF THE ONLINE WORLD
Businesses need to go where...
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This article is part of an book on bringing a small business online. You can get free PDF version on top of this page or a kindle/paperback HERE. Chapter 7: Using Social Networks to Your Advantage
In this chapter, we...
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Capistrano Beach,
CA--(Oct 18, 2014) – Moolah, llc, a leading provider of payments solutions
to SaaS providers, announced a new ecommerce plan through its partnership with
Ocoos.com., a leading national web development firm. Through this offer, Ocoos.com
users will have access to a...
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This article is part of an book on bringing a small business online. You can get free PDF version on top of this page or a kindle/paperback HERE. Appendix I: The Story of Ocoos
In the foreword, we mentioned that the authors came from the Fortune
500 world, where...
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