“Build Gorgeous Websites” says an advertisement from Wix.com, a recent entry in the website development tools arena. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you. Is this really the right way...
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One of the major advancements of the Internet has been the ability to build virtual communities, or communities in which individuals do not have to be in close physical proximity to interact meaningfully with each other. To date we have seen two fundamental generations of virtual...
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Anyone watching the NFL on TV has seen IBM commercials touting the importance of web analytics and data mining. However most CPAs do not know exactly what these words mean and how these techniques can help their businesses. Let’s start with explaining the terms:
Web Analytics:...
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The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article argues that...
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As all CPAs know, there is one fundamental fact: you only get paid when you deliver services. The customer does not care about your Sales/Marketing or General and Administrative costs. Given the fact that most CPA firms are small, the same people often have to handle delivery of services...
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The world’s most sophisticated companies use marketing segmentation as a power tool to connect deeply with their customers. Accounting/Finance is a general field that can offer meaningful services from vertical markets ranging from retail to government sectors. However, the best way to...
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Could it really be possible to build a world-class marketing infrastructure for less than $50/month? With state-of-the-art cloud-based Internet tools, it is not only possible, but readily attainable for people with a little initiative.
First let’s break down what having world-class...
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As the owner of the finance function, the accounting profession services a critical role in the life of all businesses. While some CPAs join large established firms, most join smaller firms or start their own businesses. In these roles, they operate in a small business setting where the...
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Efficiency is the lifeblood of a successful small CPA firm. But how exactly can a firm have efficient sales and marketing?
The answer lies in 3 key factors and an integrated platform such Ocoos:
Simplicity: The process has to be simple and the technology barriers...
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“Build Gorgeous Websites” says an advertisement from Wix.com, a recent entry in the website development tools arena. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you.
Is this...
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WordPress is the original website building tool. Started as a simple solution for bloggers, WordPress has grown to be a giant, powering some of the world's most complex websites. Countless developers build websites in WordPress, which offers hundreds of plug-ins that add features to your...
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Shopify is a do-it-yourself (DIY) website development company that has positioned itself as an ecommerce provider for Facebook pages. Shopify has created a web editor that allows business owners to design a webpage without having to know or worry about HTML coding. Shopify offers an array of...
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Though GoDaddy is most commonly known for its dominant website hosting and domain business, the company also offers a do-it-yourself website development tool. Building a website often takes the customer multiple days, and unless the customer is extremely tech savvy, he will need to hire a...
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Should you use Wix to build your website? Is it the best solution for your company?
To start, lets talk about what makes a typical small business website "good." It has to be visually appealing, of course, but it also has to do more than that. There are a range of tools that most companies need...
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Service providers face a host of challenges that are foreign to businesses selling products. A major issue these providers encounter is scheduling clients when demand is uncertain. Scheduling issues are even greater pain points for mobile service providers, like plumbers or golf pros, who must...
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